Since the late 1940s, the term cybernetics has been used to describe self-regulating systems that measure, anticipate, and react in response to changing conditions. Initially relevant mostly in the fields of administration, planning, criminology, and early ecology, cybernetics has become an economic factor under digital capitalism. In such a cybernetic totality, art must respond to the new situation: a cybernetics of the poor.

“Nachdruck / Imprint” brings together a selection of writings produced by Harun Farocki over the past three decades. They provide an insight into Farocki’s filmic work and its underlying querying of the status, production, and perception of images conveyed technically and through media.