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June 2017, English
14×20.5 cm, 292 pages, b/w ill., softcover
ISBN 978-3-95679-342-4
Sandberg Series
Anja Groten
Sandberg Instituut, Amsterdam
Out of print

It’s easy to rant about the fashion industry. Nowadays, a large part of it is based on producing and consuming gigantic amounts of clothing. Collections are manufactured all over the world at dizzying speeds and are sold all year round for extremely low or incredibly high prices. This fast-changing system seems hard to break into, or out of. How, as a designer, do you deal with this model in an ever-changing world and come up with innovative ways of designing, producing, promoting, financing, selling, and eventually consuming? How do you meet the needs of today’s consumers and anticipate the needs of tomorrow’s world? The masters program Fashion Matters at the Sandberg Instituut takes the liberty of addressing these issues.